We are in business for the same reason as any other company in this industry; to make money. But, what sets us apart from much of the rest of the pack, is that we have a different vision on how to best achieve that goal.
The differences as we see them are:
- There is no logical reason for flashy branding or price gouging. Look at mature markets like automobiles: For every Lamborghini sold, there are thousands of F-150 trucks and reasonably priced sedans sold. As this market matures, the same will become true.
- Absolute customer satisfaction is not optional, EVER. Some of our best repeat customers are those who started out with a misunderstanding or (rare instances) when we made a mistake on an order. We always follow through until the customer is satisfied. One unfortunate fellow had his order stolen from his mailbox, and emailed to ask if we could extend the expiration on the coupon he had used, so he could re-order. He was blown away that we gave him an even better coupon to use on another flavor and replaced his stolen juice for free.
- Without our armed services, we wouldn’t have the freedom to be in business at all. As a former sailor in the US Navy, and the proud father of a Navy Chief, it is not my interest to profit from sales to our service men and women.
- Fancy branding and a flashy label will come and go, but a quality product at a fair price will stay in the market for many years. If you look at the most iconic brands in the US (Coke, Heinz, Clorox, M&Ms), very little has ever changed over many decades.
- A fair priced product does not equal a cheaply made product. We use only the best available flavorings, and package only in UV resistant glass bottles. The manufacturer of the Nicotine specifically recommends avoiding UV exposure of the product, and the most knowledgeable person that I know in the flavoring industry (Linda from The Flavor Apprentice) recommends that the flavoring should be kept in glass containers, if stored for any period of time.